Candy Claws
Scaled performance with founder-led creative that turned a single ad into $250K in profit.
Categorty
Press-on Nails (DTC)
Services
Performance Creative Production
Challenges
Candy Claws had strong demand and product-market fit but the creative wasn't keeping up. There was no founder presence in paid media, messaging leaned too heavily on generic beauty-style content, and ad performance had become dependent on repeating the same formats. Nothing was cutting through.
Results
Founder authority became a scalable growth asset. A single founder-led creative generated $250K in profit, return on ad spend improved by 26%, and revenue grew 28%.
