Whif
Expanded their creative range with fresh direct-response concepts, helping triple ad spend while lowering acquisition costs.
Categorty
Designer Fragrance (DTC Perfume)
Services
Performance Creative Production
Challenges
WHIF already had a great product, a loyal customer base, and a talented in-house content team. What they needed was greater creative range and volume. Their internal team didn’t have the bandwidth to explore new formats, test unconventional angles, or produce enough creative to scale efficiently. Strong foundation, limited range.
Results
Developed podcast-style ads, blind smell tests, product comparisons, and intentionally “ugly” scroll-stoppers that reached new customer segments. Individual ads scaled into six figures, helping triple ad spend, grow monthly orders by 3.5×, and reduce CAC by 18% along the way.
