PuraU
Translated customer insight into acquisition creative driving a 205% lift in new customer rate.
Categorty
Acne Treatment (DTC Supplements)
Services
Performance Creative Production
Challenges
PuraU already knew their customer and had a clear message — the gut-skin connection as the root cause of acne and bloating. What they didn't have was the creative execution to match. Their understanding of the ICP wasn't translating into ads. The formats were off, the packaging was off, and cold traffic wasn't converting. Strong insight, weak expression.
Results
Built performance creative that finally matched the depth of their positioning — speaking directly to the ICP in formats built for acquisition. The ad account responded immediately. New customer rate up 205%, ROAS up 121%, and CAC cut nearly in half.
Works we're proud of
